“Johan Bruyneel could inspire a tortoise to sprint! His tactical reflexes and sharp coaching eyes have honed his athletes into the most calculating winning machines of all time. As a coach he has found no rivals and as a professional team director he plots the route to success for those lucky enough to be led by him. Now, for anyone with ambition in both sport and life, he’s collected everything he knows about winning into this entertaining and enlightening book.”
—Phil Liggett, the world’s most popular cycling commentator
“In a sport where even the greatest riders and teams lose much more often than they win, Johan Bruyneel has carved out a remarkable record of victory as a team director — and his honest, behind-the-scenes stories show the way to success in cycling and in life itself.”
—Eddy Merckx, five-time Tour de France winner
“Johan Bruyneel is a madman behind the wheel. He is also the strategist behind one of the most amazing episodes of dominance in recent sports history. This book reveals how he and his riders did it, by taking readers behind the scenes, into the follow car, on the bike, up the mountains, and against the clock. You have to lack a pulse not to be inspired.”
—Robin Williams, Academy Award-winning actor, comedian, and cycling aficionado
“In the 2001 Tour de France I spent a day with Johan Bruyneel, who was coach, driver, nutritionist, TV commentator, and negotiator with cycling officialdom — all at a frenetic ace. We Might As Well Win is a wonderful book on these experiences over the years, especially his unique relationship with Lance Armstrong. You’ll enjoy the read.”
—Phil Knight, cofounder and chairman, Nike, Inc.
“Johan is the Vince Lombardi of cycling. He has an uncanny ability to identify talent, nurture and support talent, and allow every athlete to perform at his or her highest level. In a competitive setting, he is a brilliant strategist and tactician. Put simply, Johan has the complete tool kit for winning!”
—Thomas Weisel, founder and chairman, USA Cycling Development Foundation
